.Store - Radix
Visual Identity (Rebrand Pitch)
.store is a domain name extension used for websites that are focused on selling products or services online, providing a platform for businesses to showcase and market their goods.
.store is a domain name extension used for websites that are focused on selling products or services online, providing a platform for businesses to showcase and market their goods.
Client: Radix - Year: 2024 - Design & Strategy: Harsh Chelani - Location: India
Problem:
The original .store brand faced two key challenges: a narrow image primarily associated with clothing, failing to represent the wide variety of online businesses, and an unclear value proposition, leaving users unsure of the advantages of .store domains compared to generic options. This resulted in limited brand appeal and missed opportunities to connect with passionate entrepreneurs, especially those transitioning their brick-and-mortar stores online.
Solution:
Solution:
In response to these challenges, the refreshed .store identity introduces a universal store symbol, replacing the previous clothing-centric logo. This change immediately communicates the platform's purpose and expands its relevance beyond specific industries. Clear messaging now highlights the unique benefits of .store domains, such as improved memorability, enhanced brand identity, and better SEO. Moreover, recognizing the increasing demand for support in transitioning from offline to online, the new identity includes success stories and tailored resources to assist entrepreneurs in this process. Finally, a modern and approachable design aesthetic, featuring lowercase lettering, gentle curves, and a muted palette with accent colors, resonates with the target demographic of young, first-time entrepreneurs, fostering a sense of accessibility and relevance.
