Valorant Merch and Booth Design

“Valorant is a tactical FPS where teams use unique abilities and gunplay to plant or defuse bombs.” Problem — The client sought a creative director to lead the booth design for the game at Comic-Con and a designer to create unique merchandise that goes beyond a simple logo stamp, ensuring a memorable brand experience for the Comic-Con audience. Solution — Under my guidance, the A+ team at Sterling AG executed an outstanding booth design that adhered to strict brand guidelines while maintaining a unique identity and staying within budget. With the help of their talented illustration team, I created merch designs that shared a cohesive feel yet provided distinct and memorable experience for each item. Brand feel — Playful Brutalism, functional minimalism

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